Marketing Kit

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SHUTTER HQ — Run Your Studio. Not Your Admin.
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THE ALL-IN-ONE STUDIO MANAGER FOR SOUTH AFRICAN PHOTOGRAPHERS & VIDEOGRAPHERS

Are you still managing your photography business on spreadsheets, WhatsApp threads, 
and sticky notes? There's a better way.

Shutter HQ is purpose-built for South African photography studios — giving you 
everything you need to run a professional, profitable business from one beautiful dashboard.

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WHAT'S INCLUDED
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📋 LEAD PIPELINE
Track every enquiry from first contact to confirmed booking. Mark lost leads as NTU 
with reasons so you know exactly where your business stands.

📅 BOOKINGS & CALENDAR
See all your shoots in one place. Manage day-of timelines and never double-book again.

📦 DELIVERABLES TRACKER
Never miss a deadline. Track photo edits, highlight reels, and albums from shoot to delivery.

💰 REVENUE DASHBOARD
See your revenue, pipeline value, and conversion rates at a glance.

🔁 RETAINER CLIENTS
Manage monthly social media clients and track your recurring monthly revenue (MRR).

📷 SHOT LIST BUILDER
Build must-have shot lists per booking with poses, locations, timing, and priorities.

📍 LOCATION SCOUTING JOURNAL
Save shoot locations with GPS coordinates, sun position notes, and permit info.

🎒 EQUIPMENT TRACKER
Log your gear with values, insurance details, condition tracking, and maintenance reminders.

🤝 VENDOR NETWORK
Build your partner network and track referrals sent and received.

🤖 AI SHOOT PREP ASSISTANT
Get AI-powered gear suggestions, camera settings, and shot ideas tailored to your shoot.

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PRICING
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STARTER — R299/month
Perfect for solo photographers getting started.
✓ Up to 20 bookings/month  ✓ Lead pipeline  ✓ Calendar  ✓ Deliverables  ✓ Shot list builder

PRO — R599/month  ★ Most Popular
For growing studios with more clients.
✓ Unlimited bookings  ✓ Retainer clients & MRR  ✓ Revenue dashboard  
✓ Equipment & vendor tracker  ✓ AI Shoot Prep Assistant  ✓ Location journal

AGENCY — R1,199/month
For large studios managing multiple photographers.
✓ Everything in Pro  ✓ Multi-user access  ✓ Admin dashboard  ✓ Custom onboarding

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14-DAY FREE TRIAL — NO CREDIT CARD REQUIRED
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Ready to stop doing admin and start growing your studio?
Request your free trial at: shutterhq.co.za

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SHUTTER HQ — MARKETING SCRIPT
(Social media / DM / voice note)
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📱 SHORT SOCIAL POST (Instagram / Facebook)
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Hey photographers 📸

Still managing your bookings on spreadsheets? Still losing track of which client 
is waiting for their photos?

I built something for us. It's called Shutter HQ — a studio management app 
built specifically for South African photographers and videographers.

Here's what it does:
✅ Lead pipeline — track every enquiry to confirmed booking
✅ Calendar & bookings — no more double-booking
✅ Deliverables tracker — never miss a deadline
✅ Revenue dashboard — see your numbers at a glance
✅ Shot list builder — per-booking must-have lists
✅ Equipment tracker — log your gear & insurance
✅ Retainer client manager — track your MRR
✅ AI Shoot Prep Assistant — gear, settings & shot ideas

Plans start at R299/month. 14-day free trial. No credit card needed.

👉 Request access at shutterhq.co.za

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💬 DIRECT MESSAGE / WHATSAPP SCRIPT
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Hey [Name]!

Hope you're well — just wanted to reach out because I think this might genuinely 
save you a ton of time.

I've been building a studio management app specifically for South African 
photographers called Shutter HQ. It handles leads, bookings, deliverables, 
shot lists, equipment tracking, retainer clients, and even has an AI tool 
that helps you prep for shoots.

Everything in one place — no more spreadsheets or missed follow-ups.

There's a 14-day free trial and plans start at R299/month.

Would love for you to give it a try — you can request access at shutterhq.co.za

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🎙️ VOICE NOTE SCRIPT (30 seconds)
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"Hey, so I wanted to share something with you. I've been working on an app 
called Shutter HQ — it's basically an all-in-one studio manager built for 
photographers and videographers here in South Africa.

It handles your leads pipeline, bookings, deliverables tracking, shot lists, 
equipment, retainer clients — honestly everything you need to run your studio 
properly, all in one dashboard.

There's a free trial, no credit card needed, and plans start at R299 a month. 
Check it out at shutterhq.co.za — I'd love to hear what you think!"

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📧 EMAIL OUTREACH
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Subject: Stop managing your studio on spreadsheets

Hi [Name],

Quick one — are you still tracking your bookings, leads, and deliverables 
across spreadsheets and WhatsApp? I was too, until I built something better.

Shutter HQ is a studio management platform built specifically for South African 
photographers and videographers. In one dashboard, you get:

• A lead pipeline from first enquiry to confirmed booking
• Calendar and booking management
• Deliverables tracker so nothing slips through the cracks
• Revenue dashboard with pipeline value and conversion rates
• Shot list builder per booking
• Equipment tracker with insurance and maintenance reminders
• Retainer client management with MRR tracking
• AI Shoot Prep Assistant for gear, settings, and shot ideas

Plans start at R299/month. There's a 14-day free trial — no credit card required.

Request your trial at shutterhq.co.za

Cheers,
[Your Name]

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